How to Evolve

Someone quoted Jeff Bezos as saying that the biggest mistake is not to evolve. But what exactly does it mean to evolve? In the case of, it has always meant to grow Amazon by growing sales above all else, including profit. Well, the entire history of the industrial era has focused on growth as well. What distinguishes Bezos is that he was able to grow Amazon more powerfully than just about any other company on earth.

But really, is that all that evolving means? Of course, amazon developed many techniques of marketing more and more product lines, which enabled unprecedented corporate growth. One might argue that independent bookstores failed Bezos’ test of evolution by not following his business model as it evolved. But could they? Besides, we can hardly call copying someone else’s business model, evolving. Even more important, why should they?


Evolution Gone Awry

The assumption that economic expansion is the only viable model for human progress has played a central role in the industrial-consumer economy. A growth-as-necessary-and-inevitable model of business success and of societal progress still drives the U.S.-led final stages of the industrial era. It also produced the converging crises of economic injustice, ecological destruction, and climate chaos that we now experience with increasing frequency and intensity.

The idea of evolving has always carried with it an underlying assumption that improvement is the ultimate goal of evolutionary change. Well, there’s the rub. Improvement implies change measured against some particular value. In human affairs, that has meant the cultural value of achieving a better life for more and more people. But we must be careful in how we define better. Is life really better if we can buy more junk cheaper at Wal-Mart than fewer products of higher quality with greater and longer use-value at a small locally owned store? Moreover, widespread access to affluence more closely appears as a fiction every day.

Quality and quantity have often conflicted in our ideas of progress. Quantity, often disguised as quality, has increasingly dominated the industrial-consumer culture as pressure for endless economic growth continues. Are more and more people living better lives today than they might otherwise? That remains a focus of political debate.

Then we have the other entrepreneurial standout, Elon Musk. Now, there we find another mixed bag of ingenious innovation of significant social value and pie-in-the-sky inventions of little use to anyone other than to entertain the super-rich. Low carbon-emissions transportation, home, and business energy storage now have immense societal evolutionary value. The potential for transportation to evolve toward carbon neutrality demonstrated by innovative Tesla vehicles, with their advanced designs, is remarkable. But the sci-fi fantasy of commercial space travel, given our current human evolutionary crisis, is nothing but counter-productive.

To evolve in the most positive sense is to make changes that take into account the context that those changes will affect. At this stage of human evolution, we have reached a crossroads. More than 200 years of our economic “progress” has caused increasingly widespread destruction to the living Earth systems that our species (and all others) depend upon to survive. Humanity has lost its resilience by destroying the conditions that make our lives viable.

We have run out of wiggle room. Now, we can only afford to (and must) evolve in ways that: 1) counteract the damage we have already done, and 2) radically innovate our economic activity in ways that help regenerate the severely damaged ecosystems upon which we all depend to survive.

Small World, Big Change: Chasing the New Great Transformation

The cliché, “the world is getting smaller,” sometimes jumps right out at you in an incident or experience that is entirely unexpected. That happened to me one cool fall evening. My wife sat at a table at the entrance to the Torreon Marriott Hotel (a small part of a global story of transformation in itself), as I retrieved my jacket from the car. She introduced me to the gentleman with whom she was talking. Georg is some sort of international executive with BMW, who was considering an extended stay in Mexico to help establish certain BMW business interests there. He had just completed a seven-year stint in China. Georg speaks five languages and owns a home in the U.S. One crosses interesting paths in unexpected places in the small world of international travel. I sat down, anticipating an interesting conversation.

Naturally, topics ranged from cars – especially those “ultimate driving machines” – to international agreements on climate action. Georg confirmed how terrible the smog has been in Beijing. However, he assured us that it is getting much better since the government forced the move of over a hundred companies out of the city. Of course, that does not change the total carbon pollution resulting from Chinese industry, but it does provide a bit of relief to Beijing residents. Georg confirmed my impression that the Chinese, despite their massive current levels of carbon emissions, are taking a number of positive steps toward carbon constraint.


Beijing Smog. Source:

I asked Georg if he knew of any incentives for conversion to electric cars in China. He replied that in Beijing today, a license for a fossil-fuel driven car is more expensive than the car itself, and it is very difficult and time-consuming to obtain. If you want to buy an electric car, the license is free and immediately available. Since a charging infrastructure is not yet built, electric vehicle drivers in Beijing can rely on mobile charging units simply by calling a company that will come and charge their electric car for a modest fee, while they work, shop, etc., at a particular location.

Like so many, Georg affirmed his bafflement over the U.S. election of Donald Trump. He indicated how ambiguous the consequences seem for implementing international agreements on climate action. We didn’t dwell on “The Donald.”

I suggested that development of battery technology seems to be progressing well. Georg confirmed my thought, stating that 250-mile range is available now and 350-mile range configurations are coming on line for production. For the U.S. that would eliminate the issue of range if we built a recharging infrastructure soon. However, in the U.S., the political climate remains dominated by climate denial, despite the incontrovertible science and growing public awareness. Politicians of all stripes talk of rebuilding the nation’s infrastructure, but they usually refer to roads and bridges for our fossil-fueled vehicles. Trump likes to assert that our airports are “terrible, terrible,” and need to be “modernized.” Airlines make public relations gestures around reducing carbon emissions, but no real plan to do so exists. Established economic interests dominate political decisions.

Mexico’s transportation sector is much like the U.S. Crowded cities with similar traffic jams punctuate vast open spaces. Neither have adequate rail transportation, except for industrial transport. In both, conversion to electric vehicles would require a deliberate government policy of establishing a network of recharging stations and incentives for conversion to electric vehicles. Of course, that will be a problem in the U.S. with its continued political culture of climate denial and fear of “liberal conspiracies” to control everyone by programs of climate action. Do we really have to leave climate progress up to Elon Musk?

The fundamental underlying fact is that humanity is now undergoing a New Great Transformation, much larger than the industrial revolution and vastly more crucial to our prospects on this planet. In 1944, Karl Polanyi, in his prescient book, The Great Transformation, predicted many of the problems that have resulted from the industrial revolution and subsequent proliferation of industry. The ecological consequences of globalization of the industrial system have reached far beyond anything he could have imagined.

Today we are already witnessing the early stages of a New Great Transformation that will change the role of humanity on earth forever. We must take action globally now if we are to make the big changes necessary for our own survival in the context of the converging crises that are leading to global chaos. We must act or suffer the consequences. The actions required themselves constitute a great social transformation.

We have already changed the world in entirely unanticipated ways. Vested interests in our increasingly suicidal path resist Big Change, seeking short-term profits while ignoring the obvious signs of a catastrophic future. Failure to take the extreme corrective actions needed to re-stabilize both the climate and ecological systems worldwide will be disastrous. We must take charge of the New Great Transformation; it is a matter of survival or extinction.

The world may be getting smaller, but its problems are getting much bigger than ever before imagined. We live within complex living ecological systems, long ignored by our economic and political elites. Our actions have destabilized those systems, yet we are utterly dependent upon them. That is the essence of our problem. Big Changes are already the reality we have inadvertently created. Our situation now calls upon us to change our behavior in ways that are unprecedented and very hard to imagine. The New Great Transformation is for humanity the point of no return. We must imagine a future that our world can tolerate.