The world has become so complex these days that it is often hard to find solid ground to stand on. The barrage of all kinds of claims to the truth is unrelenting. Not only arguments of fact and complex detail, but subtle and not so subtle images of glory or destruction compete for our attention. Every manner of powerful interests attempts to influence our emotions as a way to get to our intellect. Images often have more emotional impact and exert more power than words do.
We are bombarded with, in Carl Sagan’s words, “pseudoscience and superstition, but especially a kind of celebration of ignorance.” Some especially egregious congressional apologists for ‘climate denial’ come to mind. But it is when we recognize propaganda and weigh it against the available evidence that we can retain our sanity and make reasoned decisions.
Propaganda is everywhere. Marketing is its most pervasive form of ‘communication.’ Unfortunately, marketing is in part based on some fairly solid scientific evidence of how human beings can be influenced. Also unfortunately, the science of marketing has invaded the political arena in some very powerful ways. Nothing is off limits in the art and science of political persuasion. On top of that, the power of persuasion is exercised in extremely lopsided ways because of the accelerated impact of money on access to the channels of mass communications.
When money talks, democracy walks. When communication is controlled by a hierarchy of elites, democratic political deliberation is not on the agenda and is nearly impossible. Any debate that occurs is framed in the ideological terms chosen by the power elites. After all, they own the channels of mass communication. As U.S. society reaches unparalleled levels of hierarchy, communication is more and more controlled by the increasingly powerful plutocracy. No amount of ‘democratic’ formality can change that. Sheldon Wolin calls this “Managed Democracy,” with democratic appearing social formations which are actually controlled by the corporate state.
The congress has become the paid agent of the corporate elite. The cultural acceptance of directly observable political corruption never ceases to amaze. The pandering to corporate interests by both the congress and the Supreme Court is nearly grotesque. The president’s actions seem bounded by his obeisance to the Wall Street bankers who got him elected. It’s all such a tidy package.
The so-called ‘debate’ over the reality of anthropogenic climate chaos demonstrates the power of marketing over the power of facts. What is demonstrable scientific fact becomes politically debated by the crude application of pseudoscience and superstition. On top of that, crass rhetorical tricks and media filtration of information suppress even the most urgent real-world crisis. Interestingly, the recent surge of climate disruption all over the world, but especially in the U.S., has placed powerfully experienced facts right in the face of propaganda. When disruptive climate events become a personal experience, no amount of Koch brothers’ propaganda can override the factuality of damage to one’s farm, business, or household.
Science and Sanity
The powerful fossil-fuel corporate lobby will force congressional inaction and manipulate state legislators as long as it can. The petroleum-industrial-congressional complex would squeeze the last possible profits out of the petro-industrial era before being forced to change by the power of facts. If allowed, it would continue its insane course until the consequences bring down not just the whole economy, but threaten the survival of humanity. However, the evidence is now overwhelming and ordinary people can understand direct evidence of danger to them and their families. Threats to survival stimulate very sane responses, like paying attention to the science of climate change.
Years ago, Carl Sagan deplored the “decay of substantive content in the enormously influential media,” which constricts any meaning into 10 second sound bites. The result has been the blurring of facts with vague impressions and imagery, shaped for emotional impact rather than conveyance of information. Sanity may yet be saved by the direct experience of people. Although the U.S. education system has been ‘dumbed down’ for generations, the native intelligence of people cannot be overridden by propaganda in the face of overwhelming evidence.
Science shall prevail, and if it does soon enough, our sanity may yet survive.